I started The Lex Formula to empower leaders, creators, and high-achievers like you to ignite your gifts and create a life of fulfillment and purpose. 

This work is important to me because I’ve been where you are right now. 

I spent over a decade working in fast-paced, extremely competitive fortune 500 companies. My last four years in corporate were spent in senior sales and marketing functions at TikTok, in which I helped build TikTok from a barely known brand to a household name that surpassed one billion users globally. During this time, I battled imposter syndrome, perfectionism, and experienced severe burnout which eventually led to a hospitalization for exhaustion. Then it finally dawned on me, my entire identity was wrapped up in my job. And so, I embarked on a journey of self-discovery…

I learned that building things from zero to one is hard, it asks us to walk a path not carved before. It challenges us to go within, to peel back the layers of preconception and meet ourselves at the core of who we are authentically. It leaves no room for imposter syndrome and asks us to wave goodbye to perfectionism and welcome curiosity.  

It took me 30 years and multiple five-figure investments to learn how to conquer the battles of identity. Now I live a life where my success is measured by my freedom. Freedom to express, freedom to inspire and be inspired, freedom to help others break free from the chains of expectations and achieve goals that bring them joy and fulfillment. 

My work is powerful and effective, but it is not easy. I will challenge you to reach your greatest potential. And if you are willing to commit to playing on the court of your life, my promise to you is that we will break your outdated patterns and we will create a new way of being, one where you are playing to win versus playing not to lose.

Life is a game, come play with me.